· 4 min read

Introducing Refenture

Warm introductions close deals. Cold outreach doesn't. Every B2B vendor knows this, and yet most of the budget still goes into cold channels — ads, SEO, sequences, trade shows — because running a referral program at scale is genuinely hard.

Refenture is the platform we wished existed: a clean way for vendors to recruit trusted advisors, for advisors to monetize the introductions they already make, and for both sides to operate with clear agreements and full transparency.

What's different

Three things set Refenture apart from the referral programs you've probably tried before.

Agreements before introductions, not after. Commission terms are signed before the first intro goes out, not negotiated afterwards. No ambiguity, no "we'll figure it out later."

Every step is tracked. The advisor picks the contacts, the vendor accepts or declines with a stated reason, the introduction is recorded with the date, both parties confirm. A full audit trail replaces the usual black hole.

One consolidated payment. Advisors working with vendors across different countries and currencies get one monthly payout with tax documentation included. No invoicing, no chasing.

Who it's for

Refenture is built for two audiences:

  • B2B vendors who want a structured advisor network instead of ad-hoc referrals from their founders' friends.
  • Senior advisors — consultants, executives, industry experts — whose introductions are already valuable but currently go unpaid.

If that's you, create a free account and take it for a spin. Vendors get their first three referrals free. Advisors are free, always.

What's next

We're shipping fast. Campaign tools for vendors to push time-limited commission plans to their network, a marketplace for advisors to discover vendors worth recommending, and an integrations layer for CRM sync are all on the near-term roadmap.

If you have feedback, ideas, or just want to talk about referral programs, reach out at hello@refenture.com.